A focused, personal approach

It's a fact that around 70% of China cross-cultural joint ventures fail. Academic research has revealed that the leading cause of this is people issues.

It's understandable really. Business and management culture and practice in China is quite different from the west.

Some of our clients know this and come to us before they enter China. That makes perfect business sense.

We also help clients who are struggling with unforeseen human resources problems in China. Typically these situations require more attention.

Either way we've learned that close personal attention is the most effective way to address complex China-related people issues.

Dedicated personal attention is what you get from us whether you're entering China afresh, or need urgent help with a China HR challenge.